Spam levels will peak at 80 percent of all Internet email
Technology, Education and International Collaboration will be the solution to spam
Sydney, Australia– February 10, 2004 –
Commenting at today's launch of leading anti-spam vendor
Brightmail into the Asia Pacific region, analyst Bruce
McCabe of S2 Intelligence stated he estimates spam levels
will peak at over 80 percent, before it starts to plateau.
Mr McCabe also predicts a significant shift will be made
in the country of origin of spam from North America to Asia
and the line between spam and virus attacks will blur.
"Spam is a global problem that hits both enterprises and
consumers from a cost perspective. With Asia anticipated
to account for more than 15 percent of global spam by 2006,
international collaboration, education and technology will
be important mechanisms in bringing spam down to an acceptable
level," said Bruce McCabe, Managing Director, S2 Intelligence.
"In addition, spammers are becoming more sophisticated in
evasion, using techniques for virus and worm-based attacks
and leveraging distributed spam attacks. All of this increases
the cost in bandwidth, storage requirements, lost productivity,
spam-facilitated fraud and damage wrought by malicious payloads
such as viruses," he continued.
Filtering more than 15 percent (800 billion e-mails) of
the world's Internet email in 2003 alone, Brightmail sees
more email than anyone else in the industry. Based on its
extensive Probe Network, a collection of more than 2 million
decoy email accounts, statistics have shown spam levels hitting
60 percent of all email in January 2004, up from just 40
percent a year ago.
"Not only are we seeing spam rates explode, we're also witnessing
a shift in sophistication and significant growth in double-byte
character spam originating from Asia," said Garry Sexton,
Vice President Asia Pacific, Brightmail.
"It's the increase in double-byte spam and the enormous
uptake in Internet usage in the region that has led Brightmail
to deploy a Brightmail Logistics and Operation Centre (BLOC)
in both Taiwan and Sydney to support our local customers
in managing their spam levels."
Brightmail's best-of-breed anti-spam software solution is
already a winner with some of the largest ISPs in the region
including customers TelstraClear and Xtra in New Zealand
and Telstra Wholesale and Primus Telecom in Australia.
"By being able to access high levels of spam, Brightmail
has greater awareness and insight into spam attacks than
anyone else in the industry. We use this to our advantage
by identifying and automatically distributing spam-blocking
updates every 10 minutes and delivering to our customers
the industry's leading effectiveness (blocking over 95 percent
of the spam) and accuracy rates (a delivering a false positive
rate of 99.9999 percent)," said Sexton.
About Brightmail
Brightmail, the world leader in anti-spam delivers technology
that makes messaging environments secure and manageable.
PC Magazine's EDITORS CHOICE for best enterprise anti-spam
software, Brightmail ® Anti-Spam protects the email networks of
businesses, government agencies and service providers, blocking unsolicited
bulk email, or "spam", while assuring that legitimate mail is reliably delivered.
Brightmail protects over 1,800 of the world's leading enterprises, including
Airbus, Avaya, eBay, Bechtel, Booz Allen Hamilton, Cisco, Deutsche Bank, Lucent
Technologies, Microsoft, Motorola, SAS and Terra Lycos. Brightmail also provides
spam protection for the leading Internet service providers, including AT&T
WorldNet, EarthLink, MSN, TelstraClear, Telstra Wholesale, Primus Telecom, Xtra
and Verizon Online. Brightmail now protects more than 300 million service provider
customers, and 5 million enterprise email users worldwide. Headquartered in
San Francisco, California, Brightmail is a private, profitable company backed
by world-class investors and partners. For more information, visit www.brightmail.com.
Brightmail® is a U.S. registered trademark. Brightmail
Anti-Spam, Probe Network and the BLOC are trademarks of
Brightmail Incorporated. All other names and brands are
the property of their respective holders.
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